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Section Hero Coaching
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Turn stuck sales teams into high-performing closers.

Sales in 2025 is a different game.
AI changed how buyers behave and old tactics don’t cut it anymore.
If your team’s stuck, it’s not about more pressure. It’s about smarter moves.

I've interviewed 100+ experts and worked with Europe’s top sales talents.
Now I help sales leaders remove roadblocks and get their team performing again — In less than 90 days.

What Makes Sales & Pepper Different

No Bullshit Advice

You’ll get honest, direct feedback - not sugarcoated slides or recycled frameworks.

Tailored to You

Founder or SDR, scaling team or solo operator, we’ll start where you are.

Tried-and-Tested Methods

You’ll learn strategies that have actually worked in modern B2B sales, not just theory.

One-on-One Sparring

You won’t be left guessing. We’ll work hands-on to solve your real sales problems.

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IS THIS FOR YOU?

Sales isn’t one-size-fits-all — and neither are your challenges.
You’re a founder leading sales with no real blueprint

You’ve been juggling product, hiring, and pipeline, but deals are stalling or not converting. You need sharper positioning, better structure, and support that doesn’t waste your time.

You’re a sales lead and everything’s on your plate

You’re responsible for performance, but you're also hiring, onboarding, jumping into deals, and trying to keep the team motivated. There’s no time to zoom out and no real space to fix what’s not working. You need outside perspective, structure, and support you can actually act on.

You’re a sales rep doing the work, but not seeing results

You’re showing up, booking meetings, chasing deals, but it’s not clicking. Maybe you’re aiming for the next promotion, but the ladder feels broken. You want honest feedback, better tactics, and a smart plan to grow your career.

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