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  • Writer's pictureDominic Klingberg


Hey there, dear SaaS founders!

Let's talk about sales teams.

You know you need one, but building a sales team is no easy feat.

In fact, it's one of the biggest challenges you'll face as a SaaS entrepreneur.

Why? Because sales teams are complex creatures, and if you don't get them right,

they can quickly become your worst nightmare.

But fear not, my friend! I'm here to help you avoid the five biggest fails when building a SaaS sales team. These are the mistakes I've seen countless early-stage SaaS companies make, and I want to make sure you don't fall into the same traps.

So, what are these five big fails?

Hiring the wrong people:

Your sales team is only as good as the people on it. And if you're not careful, you could

end up hiring the wrong people. This is a common mistake, and it can be a costly one.

So, how do you avoid it? By being clear about what you're looking for, and by being

rigorous in your hiring process.

Not having a sales process:

A sales team without a sales process is like a ship without a rudder. It may move, but it

won't go where you want it to go. Having a sales process is critical to the success of

your sales team. It gives your reps a roadmap to follow, and it helps you track your


Failing to train your team:

Sales is a skill, and like any skill, it needs to be developed. If you're not investing in training for your sales team, you're setting them up for failure. Make sure you're giving your reps the tools and skills they need to succeed.

Not tracking your metrics:

If you're not tracking your sales metrics, you're flying blind. You need to know how your team is performing, and you need to be able to identify areas for improvement. Make sure you're tracking the right metrics, and that you're using that data to make informed decisions.

Neglecting your sales culture:

Your sales culture is the foundation of your sales team. If you're not actively building and nurturing that culture, you're setting yourself up for failure. Make sure you're creating a culture of collaboration, transparency, and accountability.

So there you have it, my friend. The five biggest fails when building a SaaS sales team.

But don't worry, with a little bit of planning and some hard work, you can avoid these mistakes and build a sales team that drives your business forward.

Ready to take your sales team to the next level? Let's chat.

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